The Fiore Velluto Brooch is a luxurious handmade velvet flower brooch inspired by Italian heritage, nostalgia, and timeless craftsmanship. Designed by Juliet Cuerden, founder and creative director of Broochella, this exquisite piece celebrates her Italian upbringing and the cherished memories that shaped her creative journey.

Crafted from 100% premium velvet, the Fiore Velluto Brooch pays homage to the rich textures of Juliet’s childhood home — particularly the velvet sofa that once graced her family’s “good lounge room,” a sacred space reserved for guests and special occasions. Each brooch captures the warmth, elegance, and artistry of Italian family traditions, transforming those memories into wearable art.

With its sculptural petals and rich tones, the Fiore Velluto Brooch embodies the spirit of heritage and modern sophistication. It’s a striking statement accessory that adds a touch of sentiment and luxury to any outfit.

Available Colours:
Blue/Moss, Purple/Green, Pink/Green, Brown/Green, Ivory/Beige

Material: 100% Velvet
Size: Approx. 18 cm (L) x 12 cm (W)

Handmade Disclaimer: Each Fiore Velluto Brooch is individually handcrafted. Slight variations in colour, texture, and finish are part of its artisanal character, making every piece one of a kind.