The Brand
Broochella. Make it Memorable.
Luxury Brooches | Handmade in Australia | Designed to Be Remembered
Broochella is where timeless accessories meet personal storytelling. Designed in Australia and inspired by Italian heritage, our handmade brooches blend vintage charm with contemporary style. From bold statement pieces to delicate fabric flower brooches, Broochella creates treasures that spark connection, self-expression, and joy. Explore our story, our values, and the inspiration behind the brooches loved by collectors, stylists, and fashion lovers across Australia and the world.
How did you come up with the name Broochella?
The name Broochella is inspired by my love of travel and brooches. In my twenties, I bought a sequin fabric flower brooch at a London flea market and pinned it to my denim jacket—it went everywhere with me through Europe. I wanted a name that captured that same sense of wanderlust, individuality, and timeless flair. Broochella felt worldly, stylish, and unforgettable—just like the brooches I dreamt of creating.
How would you define the brand?
Broochella is an Australian brooch brand rooted in Italian heritage and timeless craftsmanship. Every design begins with a story—mine—and is brought to life by skilled artisans using premium European fabrics, vintage components, and bespoke details. Each brooch is made to stand out, with luxury quality at its core. Designed in Australia, Broochella is for those who want to wear their personality, not just an accessory.
Why brooches?
As a personal stylist, I know the power of accessories—and brooches are the ultimate statement. They draw the eye to your communication zone (your neckline), create talking points, and elevate even the simplest outfit. A brooch makes you memorable. Whether at work or a party, it starts conversations, enhances confidence, and gives your style a signature twist. In a world of copycat fashion, brooches offer individuality and flair—and I’ve seen firsthand how transformative they are for my clients.
Why would someone buy a brooch today?
Because it makes your wardrobe go further. Brooches are sustainable style heroes—you don’t need a new outfit, just a clever way to reinvent one. In an age of conscious fashion, choosing a beautifully made brooch over fast fashion is a bold move toward slow fashion and circular style. A brooch adds personality, redefines your look, and becomes a timeless piece you’ll treasure.
What inspires your designs?
My earliest inspiration came from Sex and the City—watching Carrie Bradshaw wear flower brooches lit a creative spark. From there, my inspiration has grown: colour in nature, vintage films, the bold styling of Wes Anderson, and the expressive style of my clients all influence my work. Animals, particularly exotic and powerful ones, often appear in my collections—people feel drawn to them instinctively.
Brooches are also a gentle way to introduce colour for clients who fear standing out. A bright top may feel scary. A bright brooch? That feels exciting.
Who wears Broochella?
Our customers are women and men with strong personal style. They value quality, expression, and creativity. Whether it’s a corporate woman adding flair to a blazer, a stylist refreshing a wardrobe, or a man making a red carpet statement—Broochella is made for people who want to be remembered. Our brooches aren’t just worn—they’re collected, loved, and passed down.
Brooches connect emotionally. They become a part of you. That connection is why I keep creating.
Who helps bring your designs to life?
Broochella started with me designing fabric flower brooches and seeking local help. That led me to Robyn, a talented seamstress from a community sewing school. Later, I worked with the legendary Australian fashion designer Aurelio Costarella—an old friend—who helped shape Broochella’s early vision and connected me with incredible artisans worldwide. Today, I collaborate with Tamara, a creative partner who turns my sketches and inspirations into handcrafted art.
Which designers do you admire?
In the early Broochella days, my dining room became a design lab. Mood boards for Gucci, Chanel, Prada, Fendi, and Miu Miu covered every surface. I admire the rich history and artistry behind these fashion houses—their legacy shapes the way I approach colour, form, and detail. My own designs are an intersection of European elegance, Italian tradition, and modern self-expression—with a little Broochella magic spun in.
What does the future hold for Broochella?
My vision is clear: to create meaningful, sustainable accessories that help reduce overconsumption and elevate wardrobes with lasting beauty. I want Broochella brooches to be modern heirlooms—crafted thoughtfully, worn with pride, and passed on with love. Like the hand-sewn dresses my mother made us growing up, Broochella is about care, intention, and legacy. I see the brand as a small but powerful link in the future of ethical fashion—one brooch at a time.