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Launched on Valentines Day in 2022 

The Opulent Brand is Lovingly Reviving Luxury Pins for a Modern Wardrobe

Bespoke and unique fashion brand redefining couture brooches, jewellery and accessories. Channeling rich Italian Baroque and renaissance influences, the brand encapsulates the essence of designer Juliet Cuerden. With early endorsements by the Art Gallery of Western Australia, it wasn’t long before she became Perth's foremost atelier, designing elaborate and custom brooches for every occasion. Each piece is lovingly created with a sense opulence. Juliet is on the way to establishing herself as the premier name in brooches world-wide.

Each Piece Created With Love

At Broochella, we take pride in our dedication to designing the most luxurious accessories using only the finest materials and embellishments. Juliet's years of expertise as a Personal Stylist and years of living in Italy has resulted in designs that offer unmatched elegance with an Italian heritage feel. Our autumn collections exude opulence and brings a modern twist to the traditional brooch styles that have been cherished for centuries. Meanwhile, our spring collections incorporate vibrant hues, feathers, and fabrics to match the colours of the Amalfi coastline adding a dreamy mediterranean touch. Our floral choker line features playful hand sewn flowers, using luxurious velvets, silks and organza, and beaded Fauna collection incorporates crystals, pearls, and high quality embellishments into their design. The brooches have been thoughtfully crafted to complement all body shapes and are designed to move gracefully. We believe that every piece we create should not only be beautiful but also enhance the wearer's natural beauty.

Launched on Valentines Day in 2022 

The Opulent Brand is Lovingly Reviving Luxury Pins for a Modern Wardrobe

Bespoke and unique fashion brand redefining couture brooches, jewellery and accessories. Channeling rich Italian Baroque and renaissance influences, the brand encapsulates the essence of designer Juliet Cuerden. With early endorsements by the Art Gallery of Western Australia, it wasn’t long before she became Perth's foremost atelier, designing elaborate and custom brooches for every occasion. Each piece is lovingly created with a sense opulence. Juliet is on the way to establishing herself as the premier name in brooches world-wide.

Sustainability is at the Heart of Everything We Do

Juliet is a slow fashion advocate and believes investing in quality accessories can give someone’s wardrobe a new life. She believes brooches are a timeless fashion medium that can play a part in a sustainable world by using less resources to dramatically change an outfit, yet still expressing ones own unique self and personality.  Juliet wants Broochella to be a thoughtful brand that contributes as a small link to strengthen the chain to a brighter future. Harmony in fashion, our environment and our future gives me purpose. This is what Broochella aims to do.