At Broochella, we believe a brooch is never “just” an accessory - t’s a story, a memory, and the boldest thing you can wear. Founded in Perth, Australia by personal stylist Juliet Cuerden, Broochella is the destination for luxury, handmade brooches, designer brooch pins and wearable art jewellery crafted with Italian heritage and maximalist heart. Broochella was born from a lifelong connection to fashion, family, and heritage.

Crafted With Purpose

Broochella is proudly Australian owned and designed, a luxury brooch brand built on craftsmanship, heritage, and the belief that the right brooch pin can transform any outfit Each piece is wearable art, made to be collected, gifted and worn with intention.

Family at the Heart

What started as Juliet’s creative dream has grown into an international brand, loved by brooch enthusiasts across the world. Yet at its core, Broochella remains a family story - one of tradition, heritage, and love. With each brooch, you’re not just wearing jewellery - you’re carrying a piece of Juliet’s journey, and hopefully discovering more of your own.